Sew La Ti Embroidery [Search results for Brand Space

  • Brand Space of the Deutsche Bank

    Brand Space of the Deutsche Bank
    Deutsche Bank

    New Interior of the Bank

    As the sector of financial services is very abstract to most people, the main challenge with regards to the contents was to develop innovative and exciting narrative formats that create a tangible experience. Design wise we wanted to avoid permanent spatial logos that dominate and frame the space with simple 3D extrusion, thus, we had to find a subtle though still clearly recognisable way of translating it into spatial architecture.

    As part of the redesign of their corporate headquarters, Deutsche Bank took the opportunity to create a permanent brand space. The brief was to shape an environment where their well-known logo designed by Anton Stankowski is embodied within the space and where customers, employees and external visitors would be able to experience and to connect with the Deutsche Bank brand. All relevant aspects of the company, beginning with its history and extending to its various business divisions and their contributions to society today should be communicated to the visitor.

    Using the concept of anamorphosis abstract architectural structures have been designed to only reveal themselves as the logo when viewed from specific sweet spots. Parts of the logo sculptures are formed by incorporated media installations that allow the visitor to physically experience and interact with the brand. One of the sculptures is touch-sensitive – here networked information bits can be explored. The second reacts to the visitor, whose physical motions trigger the display of statistic data. The third, a kinetic sculpture communicates the brand values precision and passion in a metaphorical, emotional way.

    Since the opening on April 6, more than 20,000 visitors came to see the Brand Space. Board members use the space to hold receptions, functions such as HR are using it for employee activities, bank managers invite partners and clients, and the press department welcomes journalists in the Brand Space. Moreover, marketeers from international companies come to experience the space, as it’s the first brand space for a financial services brand.

    Advertiser/Client: DEUTSCHE BANK;
    Entrant Company: ART+COM Berlin, GERMANY;
    DM/Advertising Agency: ART+COM Berlin, GERMANY;
    2nd DM/Advertising Agency: COORDINATION Berlin, GERMANY;
    Creative Director: Joachim Sauter (ART+COM);
    Creative Director: Jochen Gringmuth (Coordination);
    Project Manager: Gert Monath (ART+COM);
    Art Director: Eva Offenberg (ART+COM);
    Art Director: Petra Trefzger (ART+COM);
    Architect: Jeanette Riedel (Coordination);
    Head Of Media Technology: Björn Seeger (ART+COM);
    Designer: Arne Michel (ART+COM);
    Computational Designer: Christian Riekoff (ART+COM);
    Head Of Development: Sebastian Heymann (ART+COM).

    Deutsche Bank, Frankfurt am Main


    Frankfurt am Main






    VIA «Brand Space of the Deutsche Bank»

  • Hotel of new type in Amsterdam

    Hotel of new type in Amsterdam

    CitizenM

    CitizenM is the hotel made of ready modules of rooms.

    The hotel of new type is constructed in Schiphol Airport in Amsterdam. The design of the project was developed by the Holland architectural studio, “Concrete”.

    Each of two hundred thirty rooms has been constructed and arranged by furniture at factory. Then the received elements have been made together as containers by the ship — and the hotel has turned out.

    The concept assumes reduction of all unnecessary expenses and removal of all unnecessary details. As a result of visitors receive magnificent conditions and comfort for very moderate price. In hotel of 230 numbers, 14 square metres everyone by the area.

    Amsterdam hotel

    All elements-rooms are made at own factory SitizenM, are mobile and are easily transported. Rooms are placed over the building ground floor where the dynamical lobby is placed, a drawing room, creative rooms, restaurant and a bar.

    Company Concrete has thought up the concept which has defined new possibilities for creative process and a new way for all involved technologies.

    CitizenM wishes to clone the concept and to construct more than 20 hotels next year, with use of technology of blocks. The second hotel will be constructed in Amsterdam, the third - in Glasgow. Other European cities now are in the field of research.

    Schiphol Airport

    As, according to owners CitizenM, everything, that is necessary for us during a stop in road is an excellent bed and a pure bathroom, they have concentrated on these details.

    To save space, subjects from a bathroom are placed separately in a room. In the big glass cylinders are a shower and a toilet, in the small cylinder the bowl and additional space for storage of personal things is hidden.

    Interior hotel

    The space effective utilisation has given a life to effective decisions; for example, the mirror simultaneously is a place for storage. In a steel framework the mirror in full growth which, on the other hand, consists of a mirror for a make-up with illumination, departments for storage of sanitary articles, in hotel available the European, English and American sockets is concluded.

    On either side of a bed night little tables are located. Under a bed the huge locker for suitcase storage in an open kind or other personal things is placed. Sockets on a forward part of a bed allow to connect your laptop or phone.

    Hotel Holland

    Designers have tried to create as much as possible house conditions — zones for work, rest, meal. The design of rooms is created together with furniture brand Vitra. The furniture will periodically vary, that will allow Vitra to organise additional show-rum of production.

    Electronic terminal

    The philosophy of a new hotel brand is that:

    “Small rest in road is necessary to All travellers. To researchers, wise men, dandies, businessmen, adventurers and dreamers. They are independent and individual, but they are united by one — aspiration to travel positively. For all mobile citizens of the world. CitizenM”

    Hotel in Amsterdam

    VIA «Hotel of new type in Amsterdam»

  • Fashionable brand Hermès has created design for Smart

    Fashionable brand Hermès has created design for Smart

    Compact car SMART

    French fashionable house Hermès has co-operated with a command of distributors of cars Como and has developed design of an interior for ten cars Smart.

    Ten cars are created in ten colours; the internal upholstery consists of the same materials that is used for road accessories from Hermès.

    The given project is dated for 10-year-old anniversary of the Parisian group of company Como/Smart. Magnificent fashionable autonovelties will be presented in Grand Palais.

    It is not surprising, that stylish and playful model Smart for two passengers, Toile H is the smallest and most elegant compact city car which when or should be sold Como/Smart in Paris.

    Experts Hermès used a firm upholstery for salon, optimised space, have made the car as much as possible comfortable and practical.

    Design interior

    Interior Smart

    PINK SMART

    VIA «Fashionable brand Hermès has created design for Smart»

  • My Sewing Space

    My Sewing Space
    Amandajean at Crazy Mom Quilts was asking to see everyone's workspace. i thought that i would do my best at playing along. My sewing space is made up of several little areas around my house. Sorry about the funky lighting, it seems that i could not win between night and rainy gloomy day.

    seving
    My table is right in the middle of my living room. It is not the greatest place to have my stuff spread out but there is nowhere else that it is as functional for me. This way i can be where my kids are and watch a show or listen to music while i sew. My table leaves a little to be desired. It is a plastic folding table and when you try to really get sewing the table bounces and i get a little dizzy! :o)
    seving
    I have my ironing board and iron always set up just across from the sewing table. I have been trying to come up with some more aesthetically pleasing solutions to my sewing area lately... like getting some kind of cabinet to store all the things that are on the table so i can get a smaller one, and using a table top iron instead. Then i can shut the cabinet and not have all the clutter.
    seving
    All my fabric that is not in use or about to be in use is upstairs in my fabric closet. the shelf, rolling cart and three wire shelves in the back all have sewing stuff. I keep the shelf color coded and i keep bundles together that i know i am going to use together. The batting is on the floor in rolls and in a bucket in the corner of the closet...there are even several bags of hand-me-down fabric there that you can not see.
    seving
    This bucket is under the sewing table...i usually keep the stuff that i am wanting to work with or stuff that is brand new in here so i can look at it once in awhile for ideas....and also as a reminder that i should get cracking on some of the things in there. Thanks for coming along on my messy little tour....i am looking forward to going over to Amandajean's and checking out some of the other work spaces out there.
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  • Via Snella Launches First Jewelry Collection

    Via Snella Launches First Jewelry Collection
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    Copyright by Via Snella
    The jewelry collection launched by Via Snella encompasses an array of novel creative possibilities while speaking directly to our heart. Lina Zedig, the inspiring force behind the scenes, has brought her experience in textile installation and interior design into a series of jewels that magically bridge the gap between space, matter and the senses. Lina has created a collection of five precious silver pendants in the form of a flask, destined to carry their owner’s favourite perfume. All of these unique unisex pieces are beautifully elaborated by traditional silversmiths in Sri Lanka and are accompanied by a pipette, which becomes essential at the moment of selecting the right scent to fill them up with. Functional and intimate at the same time, they are meant to embody a unique moment of reengagement with the Self through the alchemic fusion of metal and scent.
    This is, beyond doubt, a jewelry statement miles away from the snobbish and indulging-in-blings thrill of the fashion industry. Steeped in a philosophy of sustainability and shared experience, it is conceived and materialised to satisfy our penchant for romance, intimate lyricism and casual immanence. With this new venture, Via Snella pays homage to its original quest for charmful singularity and humble luxury, while designing the departure point of its future trajectory. In the seasons to come, the brand will trade it all for knits and more jewellery. Reinventing the classic collection concept, it will opt for a much more sustainable model of production, based on single garments of an exceptional sartorial quality, made to be cosily worn and joyfully shared by special men and women.
    VIA SNELLA

    VIA Via Snella Launches First Jewelry Collection