The Berg Growth

Category: Best Integrated Campaign Led by PR;
Advertiser: MILA/JAKOB TIGGES;
Product/Service: CORPORATE COMMUNICATION.

You desire most what you can’t have. Berliners have it all: world class museums, night clubs, parks, lakes, the sea at a two hour drive - the only thing impossible for flat Berlin remains a veritable mountain; which doesn’t mean we can’t have one… when Berlin’s senate called for ideas in an architectural competition for Berlin’s famous Tempelhof airport we seized the opportunity.

At the time Tempelhof enjoyed unprecedented public attention due to the public row over its future use that had even led to a plebiscite. Our proposal to just imagine and pretend the most beautiful of all mountains on the site of the “mother of all airports” instead of adding another mediocre housing project might be rejected by grey administrators, but would fascinate many people as much as it fascinated us. We speculated on The Berg’s potential to emancipate from the competition to become a topic in its own right.

VIA «The Berg»

Berg Arkitektkontor + Foster + Partners = City Quay

Foster + Partners, the well-known architectural bureau from Britain, will create the project of reconstruction of quay in Stockholm.

The Central Quay of Stockholm

Works are conducted in common with the Swedish architects from Berg Arkitektkontor. Architects intend to dismantle a part of the motorways lying over a surface of water which will replace with the foot paths connecting areas Södermalm and Gamla Stan.
The purpose of works — transformation of the central city zone in tourist, two new foot bridges will open for visitors very interesting and historically important city quarter, form system of movement for pedestrians and bicyclists.

Thanks to the project new squares and quays will be accessible to townspeople and visitors whom messages to restaurants and cafe will, to places of cultural rest and entertainments, shops.

VIA «Foster + Partners will Create a Quay of Stockholm»