Sew La Ti Embroidery:
spring/summer 2013

Copyright by Y-3 | Creative Direction Lloyd & Co | Photography Pierre Debusschere | Styling Jay Massacret | Hair Esther Langham | Make-Up Adrien Pinault | Models Juliane Grüner, Guerrino Santulliana
In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming opposites combining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. the communication campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.
The Spring/Summer 2013 campaign film is an evolution of these themes - study of movement, distortion and transformation. Through a cutting edge interactive online interface located on the Y-3 website, the user will be able to engage with the video content and through manipulation of sound and image will create their own video clips to share online with others. In addition, Y-3 commissioned Tim Hecker, noted as one of the most preeminent figures currently making ambient music, to compose an original work exclusively for the Spring/Summer 2013 interactive video. As with much of Tim's work this piece plays with notion of variations on a theme, resulting in individual loops which shift and pulse in time with the visual effects of the campaign film.
Y-3

VIA Y-3 Spring/Summer 2013 Collection Campaign

Copyright by Urenko | Photography William Kano | Prints Atelier Olschinsky
URENKO

VIA Urenko Spring/Summer 2013 Collection

Copyright by Filippa K. | Photography Lachlan Bailey at Management Artists | Hair James Pecis at D+V | Make-Up Yadim at Tim Howard | Styling Robert Rydberg at Link Details | Art Direction David Hägglund at Studio David Hägglund | Models Julia Stegner at Women, Clement Chabernaud at Success | Production Creative Chaos | Location Tribeca
FILIPPA K

VIA Filippa K. Spring/Summer 2013 Campaign

Copyright by Denis Gagnon | Photography Mathieu Fortin | Photography Assistance Jesse Brunette | Styling, Art Direction Yso | Styling Assistance Denis Gagnon | Intern Gaëlle Souflet | Hair, Make-Up Jessica Lablanche at Folio | Model Félix, Rachel at Dulcedo | Bags Laurence St-Pierre | Hats Alisha Stephen | Shoes Aldo | Location L’Éloi
DENIS GAGNON

VIA Denis Gagnon Spring/Summer 2013 | Collection Men/Women