New Interior of the Bank

As the sector of financial services is very abstract to most people, the main challenge with regards to the contents was to develop innovative and exciting narrative formats that create a tangible experience. Design wise we wanted to avoid permanent spatial logos that dominate and frame the space with simple 3D extrusion, thus, we had to find a subtle though still clearly recognisable way of translating it into spatial architecture.

As part of the redesign of their corporate headquarters, Deutsche Bank took the opportunity to create a permanent brand space. The brief was to shape an environment where their well-known logo designed by Anton Stankowski is embodied within the space and where customers, employees and external visitors would be able to experience and to connect with the Deutsche Bank brand. All relevant aspects of the company, beginning with its history and extending to its various business divisions and their contributions to society today should be communicated to the visitor.

Using the concept of anamorphosis abstract architectural structures have been designed to only reveal themselves as the logo when viewed from specific sweet spots. Parts of the logo sculptures are formed by incorporated media installations that allow the visitor to physically experience and interact with the brand. One of the sculptures is touch-sensitive – here networked information bits can be explored. The second reacts to the visitor, whose physical motions trigger the display of statistic data. The third, a kinetic sculpture communicates the brand values precision and passion in a metaphorical, emotional way.

Since the opening on April 6, more than 20,000 visitors came to see the Brand Space. Board members use the space to hold receptions, functions such as HR are using it for employee activities, bank managers invite partners and clients, and the press department welcomes journalists in the Brand Space. Moreover, marketeers from international companies come to experience the space, as it’s the first brand space for a financial services brand.

Advertiser/Client: DEUTSCHE BANK;
Entrant Company: ART+COM Berlin, GERMANY;
DM/Advertising Agency: ART+COM Berlin, GERMANY;
2nd DM/Advertising Agency: COORDINATION Berlin, GERMANY;
Creative Director: Joachim Sauter (ART+COM);
Creative Director: Jochen Gringmuth (Coordination);
Project Manager: Gert Monath (ART+COM);
Art Director: Eva Offenberg (ART+COM);
Art Director: Petra Trefzger (ART+COM);
Architect: Jeanette Riedel (Coordination);
Head Of Media Technology: Björn Seeger (ART+COM);
Designer: Arne Michel (ART+COM);
Computational Designer: Christian Riekoff (ART+COM);
Head Of Development: Sebastian Heymann (ART+COM).

Deutsche Bank, Frankfurt am Main

VIA «Brand Space of the Deutsche Bank»

Art & Architecture

The conceptual project of Performance Center Alexanderhoehe is developed by experts from the US architectural studio «B+U Architecture» for Iserlohn (Germany). The new futuristic architectural art structure should become ultra-modern continuation of an existing building of Parktheater theater.

Art Modern Architecture

The conceptual center combined with an art architecture will construct on a North side of the city special for view of the new visual reference point.

The Art of Architecture

Orientation of a new building will promote creation of a uniform point of access for visitors of Parktheater and the new cultural center. To avoid block of Parktheater by walls of new art building and to reach extremely effective visually-spatial communications have been created generous multilevel foyers with glass facades from which the kind on Parktheater and a city landscape opens. The modern art scene in new futuristic structure is located so that to create effect of soaring.

VIA «The Architectural Combinations»

Minister of Antiquities Mamdouh Eldamaty announced that legal procedures and investigations are now taking place in Germany in order to return the statue to its homeland.

Eldamaty told Ahram Online that the statue was discovered in 2008 in Aswan by a Swiss archaeological mission and was stored since in the Elephantine archaeological galleries.

In 2013, the Elephantine galleries were subject to looting and the statue was stolen among other objects.

At the time, the Ministry of Antiquities created a list of the stolen objects and put it on the red list of Interpol, in order to guarantee its return if it appeared in any auction hall or on the antiquities trading market.

Ahmed Ali, head of the repatriation of stolen antiquities section, said that the statue is carved in ivory and depicts a figure holding a gazelle on its shoulders.

Author: Nevine El-Aref | Source: Ahram Online [June 14, 2015]

Category: House, Garden & Pets
Agency: Scholz & Friends
Brand: The German Crafts
Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Mathias Rebmann, Florian Schwalme
Copywriter: Marco Mueller
Art Director: Marc Ebenwaldner, Michael Johne
Photography: Markus Mueller
Design: Robert Gebhard
Account Managers: Benjamin Baader, Jana Baehr, Marissa Monath, Sven Weiche
Producer: Nelly Sedlanic

VIA A Perfect Repairman