The former supermodel Heidi Klum’s nude promotional ad to promote season nine ofProject Runwayis certainly turning a few heads. Hey, sometimes you have to strip off and bare all to get people to pay attention. That’s the point of the new racy ad —Project Runwayis returning with an edge.

"This is definitely sexier than past campaigns we've done forProject Runway," says Klum. "I guest you could say 'Hans and Franz' are celebrating season nine!"